Instagram continues to test its search bar based on AI technology
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Meta works on generative artificial intelligence (AI) technology, not just chatbots. Meta uses AI to search for content on Instagram. The process is also being improved. Meta is initially tested AI chatbots in various countries but is now integrating the technology directly into Instagram’s search function.

There is a cap on how many users can utilise this new feature. When these users click on Instagram’s search bar, they see the Chat with AI option. With this option, users can ask their questions or give written instructions.

However, Meta will also use AI technology to look for new content on Instagram.
With this new feature, users can ask the AI assistant to find reel videos on specific topics. It will also help the company understand user preferences.

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